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Top Video Advertising Trends You Need to Know

by Ragini Salampure

There has been a continual increase in video advertising due to its popularity amongst the masses. Every year we see a new video advertising trend that takes the world by storm and rakes in big profits for businesses! 

So, if you want to promote your products with videos, you can create engaging video ads using a free video maker. With our extensive research, we have also come up with the top video advertising trends that you need to try out.

Read on to find out! 

  • User-Generated Video Advertising 

Imagine if the users themselves are a part of your video advertising campaign! This would definitely help in building your business’ image in front of potential customers.

Now, what exactly is user-generated video advertising?

As the name suggests, in this type, the users themselves create videos about your products. For instance, these could be feedback videos or sponsorship videos. 

Also, according to a survey, such user-generated video advertising impacts the decision of 79% of buyers. So, with the right user-generated content, you can easily promote your products. 

All you need to do is ask your loyal customers to share their feedback in a video format. Then, compile all the videos and share them as an ad! 

  • Video Ads in Vertical Format 

Ask yourself a quick question: Do you often watch content on phones or computers? 

Well, according to Google, 70% of watch time happens on phones instead of PCs or laptops!

Due to this reason, many business owners are opting for vertical video ads instead of horizontal ones. 

Now, a good idea would be to use a free video maker to determine the video ad’s orientation. Most free online tools also offer an orientation based on various social media apps, like Instagram and Facebook. 

However, it’s best to experiment with various orientation styles to decide which one fits your brand image the best!

  • Storytelling Video Ads

Storytelling Video Ads

Promotional video ads are no longer relevant. It is because people want content that keeps them hooked. And well, if you don’t want them to hit the ‘Skip Ad’ button, involve a story in your video ad. 

A story revolving around your products or services will make the user want to watch the video till the end. It has also become quite popular as many big companies like Volkswagen and Nike rely on story-based ads. 

Undoubtedly, this storytelling campaign is quite a huge hit as these ads make your brand stand out amongst others!

To create such ads, you need a solid script. Along with that, don’t forget to focus on the technicalities, such as effects, filters, and many more. If you’re a beginner, you can try out a free video maker ad to add flair to your story video ads.

  • How-To Video Ads and Free Video Maker Tools

No matter what your product is, how-to video ads can always attract more customers. It’s because 86% of the US’ viewers spend their time watching informational videos! 

Now, imagine a video ad that’s also quite informational and tutorial-based. This would certainly help you get many views and clicks as well. 

So, how can you create your own how-to-based video ad in a free video maker? Well, try to follow the below-mentioned steps: 

  1. Always research what people want to know more about your products. For instance, if they’re confused about how to use them, show them that!
  2. Offer straightforward and concise tutorial steps, so your audience is clear about the process. 
  3. Always show why your product can make this process simpler or successful to the viewers. 

We also recommend adding subtitles, effects, and captivating graphics for better impact, apart from the above steps. You can use some online tools, such as a free video maker, for this!

  • Personalized Ads

If you’re an owner of a small business, then personalized ads are a booming video advertising trend today! 

In these video ads, you can introduce yourself and tell more about your services and products. Such ads deliver a personal touch to your brand and make it seem more human instead of digitalized. 

You can share such personalized ads on your social media handles. Or, you can put up an introductory video ad on your website as well!

  • 360 Video Ads

People are always intrigued by new technology. And well, 360-video ads are definitely a new addition in the world of advertising trends! 

The best part about these video ads is that they’re interactive and allow viewers to get immersed in them. 

Also, there’s proof that these video ads are more effective than standard ones at times. It’s because, in Google’s experiment, video ads with a 360-format had higher click rates than normal ads! This definitely shows how impactful they have come to become. 

However, if you want to implement 360 video ads, there are a lot of factors to keep in mind. 

First, you need to have a budget for it. Moreover, you also need to come up with ideas to implement this type of ad. Finally, you need to find software or tools to create such ads. 

  • Silent But Powerful Video Ads

The demand for silent and powerful video ads is increasing day by day.  Many of us often watch video ads on social media, with our volume turned off or on low. 

Hence, it has become imperative for brands to create alluring visuals and ads without sounds to attract viewers. 

Similarly, you need to make sure that you don’t rely heavily on the audio. Instead, invest time in creating marvelous visuals that speak for themselves. Another thing you could do is add subtitles. 

Even if someone doesn’t want to turn on their audio, they can watch your intriguing ad using just subtitles!

Final Thoughts

Today’s era is of change as nothing remains constant. Every other day we encounter new advertising trends to attract more viewers. So, it becomes mandatory for you to stay in the loop! 

Hopefully, with this article, you have come to know about everything related to video advertising trends. 

Now, according to these trends, come up with an effective plan and create video ads using a free video maker.

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